Technological Taxis

Attention to detail has put Premier in the driving seat


CARDIFF’S leading taxi firm is certainly living up to its name by installing state-of-the-art technology in all if its cabs.


Premier cars has always offered a reliable and efficient service, but the package just got a whole lot better with the introduction of a new booking and dispatch system.

          Company director Alison Parry and General Manager Peter Renwick have more than 30 years’ experience between them and are fully aware of what makes a taxi firm work.

          Mr. Renwick said “Over the years we have seen a dramatic improvement to both efficiency for the drivers and customers alike.

          “We have a mixed fleet of more than 230 vehicles comprising saloons, estates, five, six or seven-seaters, vehicles adapted for wheelchairs, along with VIP service for special occasions such as weddings and corporate work.”

          The new technology supplied by Auriga Systems offers a number of features. There is a text-back service to mobile phones whereby when the vehicle pulls up outside the pick-up-point, the customer is sent a text message stating the registration number, colour and type of vehicle.

          Mr. Renwick said: “We have found that there is a huge increase in solo or female passengers and this technology improves their safety. We also have a lot of pick-ups at airports, stations, theatres, and schools and this system makes it easier for the customer to identify the right vehicle.”

          The new system also makes it easier for drivers to efficiently plan routes and monitor customer pick-up times. It is simple to use and contains features such as automatic plotting by satellite, information about jobs and a facility that makes the driver aware of the next job as they make a drop-off.

          A full training package has been put into place to ensure the staff use the new equipment to its full potential, and in addition, all drivers at Premier Cars have to undergo a full knowledge test, are given a full Criminal Records Bureau check and are guaranteed to act in a professional manner at all times.

          Mr. Renwick added: “We have many regular customers, some of whom pay by credit card on a weekly basis. These contracts are built on our reputation for reliability. We want to make sure our passengers are given the very best service possible.”